JONATHAN AMES: MARKETING SUCCESS PORTFOLIO
Creative brand building
What: A brand is the visual and conceptual personality, promise and reputation of your organization.
Why: The equity built into a well focused brand increases conversion rates, customer loyalty and willingness to pay a premium price.
How: For 14 years I have redesigned and optimized product & corporate brands. I can help you assess your brand strengths, weaknesses, opportunities, and threats, as well as generate and execute strategies and tactics to build your brand's positive equity in a measurable way.
Digital demand generation
What: Demand generation is any activity with the purpose of directly impacting sales. SEO, PPC, advertising & direct marketing are examples.
Why: Demand generation is the lifeblood of marketing and digital offers the fastest results and the most accurate ROI attribution.
How: For 19 years I have driven demand through advertising, but in the last 11 years I have delivered break-through results in pay-per-click, SEO, and email marketing. I can help your organization assess your current programs and find the best mix of channels to reach your sales goals. In my last position our marketing department helped a mature company grow sales by 209% from 2010 to 2016.
What: Opening to a global market is a great way to increase sales.
Why: Most companies will find they can leverage significant advantages over the competition in other countries. Digital demand generation in many nations outside the USA is typically much less expensive.
How: Starting in 2005, I began opening or expanding international markets for my companies. When I started my last position sales outside the USA consisted of only 30% of total sales. Six years later that percentage had grown to 65% of total sales as a result of our efforts to find distribution partners and customers in those nations. I can help your organization identify and market to international markets, especially latin america.
Strategy & Planning
What: The creation of a strategic marketing plan, founded on a company mission & vision and updated by regular reporting.
Why: A marketing plan can empower the objectives of every department when it is part of executive strategic planning. It also drives improvement and identifying both successes and failures.
How: For 14 years I have directed marketing strategy at 5 different organizations. I have aligned marketing goals with sales and business goals and organized staff and marketing materials to meet those objectives in a measurable way. I can help your marketing department do internal assessments, plan, set goals, prioritize, make regular reports, and find actionable items in their data.
Marketing department leadership
Leadership requires understanding the skills and motivations of each team member, then inspiring them to work together towards common goals where all will be rewarded with credit together. For 12 years I have headed marketing in various organizations, and for ten of those years I hired, managed, and mentored cross functional teams of direct reports, remote employees, consultants, and outside agencies.
Technology can be a force multiplier but it requires not just buy-in from those using it, but for multiple managers and executives in the organization to catch the vision of what it can do, and commit to helping the rest of the organization utilize the technology to its full potential. I can help your organization identify business needs that can be solved with technology and lead the search for the best solution as well as helping implement and train others in its use.
Marketing articles on LinkedIn
Marketing Strategy & Tactics (part 1 of 5) >
Marketing Strategy & Tactics (part 2 of 5) >
Marketing Strategy & Tactics (part 3 of 5) >
Marketing Strategy & Tactics (part 4 of 5) >
Marketing Strategy & Tactics (part 5 of 5) >
CRM: the good, bad & the ugly (part 1 of 5) >
CRM: the good, bad & the ugly (part 2 of 5) >
CRM: the good, bad & the ugly (part 3 of 5) >
CRM: the good, bad & the ugly (part 4 of 5) >
CRM: the good, bad & the ugly (part 5 of 5) >
Pick the right domain name >
Online Video: a Force Multiplier (part 1 of 5) >
Online Video: a Force Multiplier (part 2 of 5) >
Online Video: a Force Multiplier (part 3 of 5) >
Online Video: a Force Multiplier (part 4 of 5) >
Online Video: a Force Multiplier (part 5 of 5) >
Team Project / Task Management (part 1 of 3) >
Team Project / Task Management (part 2 of 3) >
Team Project / Task Management (part 3 of 3) >
What value do you provide? Do people perceive it? >
Company culture: the unmeasured SMB x-factor >
Revenue-driven marketing: challenges & benefits >