We will forge and grow a podcast for your brand that generates consistent SQLs and partnership opportunities from your ABM list. We handle everything. You close the deals.
A video walk through of how the B2B podcast strategy drives value at each stage of the funnel and an example growth curve over a 1 year period with a previous B2B podcast.
HOW it works
What we deliver month 2 onward
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All guest outreach & scheduling
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I host your guests and record each podcast
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All post-production of video, audio & show graphics
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Each episode is posted to YouTube, Apple, and Spotify
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Episode promotion through social media, links, groups
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All guest communications pre & post show
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1 SEO-optimized spoke blog post for each episode
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2 video social posts for each episode
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Short weekly meeting with sales & marketing about SQLs & content
What we deliver your first month
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Map out your ICP guest personas
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Create a strategic theme and name for the podcast
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Position you relative to competing podcasts
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Create an SEO topic strategy
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Create a growth plan where to build listenership
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Create podcast profiles on YouTube, Apple, and Spotify
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Create a teaser episode and release ahead of your first podcast
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Record your first podcast with a friendly guest (staff, partner or customer)
Optional services:
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Promote your upcoming events & offers on the podcast FREE
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Anyone from your organization can be a guest host on any episode FREE
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Post your podcast social posts for you $200
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Speak for you on podcasts with related audiences to drive awareness $300
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Run paid campaigns on YouTube to drive listener growth $400
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Find “look alike” contacts as potential guests $400
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Create each blog post in your CMS $400
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Speak at your webinar $500
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Create a "Podcast episodes page" in your CMS $1k
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Write nurture emails with podcast content for customers or prospects $1k
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Run a custom social media group to build community $2k
Get demand growing
Examples of our work
For Enterprise Sales & Partnerships
You provide a list of your target accounts and our team will generate warm SQLs or partnership leads every week by inviting them as guests on the branded podcast we build and host for you. We meet your team each week to hand off the SQLs and align on those coming on next.
For Marketers
We're your content engine, recording regular podcasts, writing SEO blog posts and creating video clips to engage social media. You get consistent thought-leadership from targeted subject matter experts outside your organization, lending greater authority to your brand. We build a snowballing community around your content and brand that will drive leads, traffic and engagement across the buyer journey.