Step 1) Assessment & metrics

First you must define and quantify your revenue streams and the return on investment they currently provide. From this exercise you will discover both the blockages in your sales funnel and understand the cost and worth of your customers.

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Step 2) Upside leverage

From the Assessment comes an analysis of your organization's strengths and weaknesses that you can match up with various growth strategies to better leverage what you already have. What opportunities are you leaving on the table you can leverage?

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Step 3) Tactical Optimization

Optimization is the steady improvement of the results of your current activities so that they bring in superior results. Look to optimize those tactics that will have a compound effect on your revenue.

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Step 4) Breakthrough strategies

To have a breakthrough you have to do something different than what you are doing now, and different from your competitors. Evaluate various growth strategies from outside your industry and test these by implementing new tactics to compete against your current ones.

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