B2B Podcast Agency
Do you need a B2B podcast agency?
I’ve run several B2B podcasts since 2019. I'll tell you why using a B2B podcast agency was a game changer for me.
Anyone can launch a podcast. A successful podcast is another story. Why? A successful B2B podcast requires at least 5 distinct skills that are rarely combined in one person. Only the largest organizations will assign 5 employees to producing a new podcast.
More importantly, even B2B podcasts that have made it past a year typically don't last much longer for 3 reaons:
3 Challenges for a successful B2B podcast
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Most podcast champions (that's you) have a hard time quantifying the ROI of B2B podcasting to executives. So it appears the podcast is an expense.
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Most podcast champions make the typical mistakes that everyone makes the first few times they launch a podcast and it lowers the value they could be getting or burns them out.
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The podcast champion leaves the company.
A B2B podcast agency can solve all 3 issues.
A B2B podcast agency should prove ROI
A B2B podcast agency should help you quantify the return on investment you are getting from their costs and your time. Many production-focused agencies will focus on metrics that are difficult to tie to business value. Increasing the number of subscribers and downloads is good, but it won’t be enough to prove value to most executives. Your B2B podcast agency should identify business objectives that the podcast can achieve and that are clearly measurable.
A B2B podcast agency should accelerate growth
A B2B podcast agency should help you avoid the common mistakes that everyone makes when launching a podcast. Besides helping you look and sound good, this should include strategic guidance on topics, format, and ideal listeners that should position you for growth in a competitive space. Your B2B podcast agency should also know how to get the maximum value out of your podcast by using it to drive content and value throughout the sales funnel. This should accelerate growth, getting you to your business objectives faster.
A B2B podcast agency should ensure continuity
The simplest way a B2B podcast agency can help you is by providing a team and a host that won’t leave your organization, ensuring continuity. A B2B podcast is an investment that should grow in value over time as your audience and authority grows. If done right, it becomes a part of your brand’s equity and a source of long-term competitive advantage.
5 steps to choose the best B2B podcast agency